Breastfeeding has many medical and emotional benefits for the mother and baby, and economic benefits for society.

Breastfeeding reduces baby’s risk of respiratory tract infections, diarrhoea, asthma, food allergies, obesity, and type 1 diabetes; and may improve retinal, neural, and cognitive development.

Breastfeeding mothers have less blood loss after delivery, better uterus shrinkage, decreased postpartum depression, delayed return of menstruation and fertility, and decreased risk of breast cancer, cardiovascular disease, and rheumatoid arthritis.

Breastfeeding easier to promote in India because it is widely accepted and socially tolerated in public, and costs less than infant formula.

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